Goldenberry Farms Wins 2024 Marketing Excellence Award

sweeping competition aside.

Goldenberry Farms was awarded the 2024 Marketing Excellence award by Produce Business Magazine for its “Sweet Sugar Mango®” brand of miniature mango.

The creative team at Goldenberry Farms was challenged to create a campaign to introduce a new fruit to the United States market, a miniature mango with a thin, edible skin. 

The project posed several market challenges: the fruit was new to American consumers; the miniature mango was arriving at the same time as the peak production season of Ataulfo mangos; and the company had to educate retail buyers on the difference of a tree-ripened mango versus the traditional, hot water treated product.

The marketing team developed the concept, “We’re Small, we’re Sweet, and Easy to Eat!,” as a fun and easy-to-recognize tagline, letting consumers know exactly what a Sweet Sugar Mango was, and what to expect from the experience.

THINKING SMALL, BUT BIG

As a result of the campaign, sugar mango miniature mangos were a complete sell-out for the 2024 season, and many grocers have already placed much larger programs in anticipation of the 2025 season. The brand was also licensed to Melissa’s.

Major distribution partners, such as Baldor, were awarded exclusive distribution rights in their geographic zones. The company received and returned to local grocers thousands of consumer inquiries via its inbound and store locator tools.

Goldenberry Farms received federal trademark protection for “Sweet Sugar Mangos®” brand in 2023.  

Goldenberry Farms has come to be known for innovation in fresh produce. Other exclusive presentations to the company include kid-friendly Ramboos brand of rambutans aims to make eating fruit fun and exciting for kids through an interactive app and backstory called “Ramboos Big Adventure,” a magical place with delicious hidden fruit treasures.