Goldenberry Farms opens USA Market with initial shipments to Miami and Los Angeles
“New York, Chicago, and Dallas next planned import destinations for fast-growing exotic fruit brand, based in Medellin”
MEDELLIN, CO – December 5, 2021. Goldenberry Farms™ has begun offering its Premium brand of Goldenberries to the US market, in conjunction with a strategic 18 month launch plan and multi-faceted “Mother Nature’s Candy” marketing campaign, which likens the vibrant taste of the tropical superfruit to popular American candy brands, such as Sweetarts®, or Sour Patch Kids®.
Antioquia-based Goldenberry Farms™, known for its “Where Good Thigs Grow” approach to sustainable farming, focuses on the development of exotic, “better for you” tropical fruit and produce, and is involved in all levels of the fruit development with expanding field and partner locations in Colombia and Ecuador.
“Superfoods and exotics are seeing double digit growth, and a widening consumer demand penetrating into smaller markets, where exotic fruit may have previously only been available seasonally. This is a sector to which Colombia is exceptionally well poised,” commented Christopher Palumbo, Development Director for the Goldeberry Farms brand in Miami.
“As both an exporter and importer, and with locations in the US as well as Colombia, Goldenberry Farms has the ability to reduce costs and offer the fruit directly to American grocers and distributors.”
The company has a planned strategic approach to growing the market, to position uchuvas (which are called “Goldenberries” in major external markets) alongside other exotics such as Kiwis, Mangos, and Mexican Avocados, which have now become mainstream parts of the American diet.
“We have seen a sharp uptick in consumer demand overall in healthier-for-you fruit options.Goldenberries, because of their golden color and tropical tart flavor profile pair incredibly well with blueberries and raspberries, to name a few.Apart from other berries, Goldenberries actually have a significantly higher content of vitamins and minerals, making them one of the healthier category choices.”
Goldenberry Farms™ exports its fruit directly to Europe, UK, Asia, UAE / Dubai, Hong Kong, Canada, and now the United States.
Goldenberry Farms is a grower, packer, and global providor of farm fresh, sustainably harvested Goldenberries and Physalis, as well as other premium tropical fruit. The Company has offices in the United States and farms, processing, and packing operations in South America, employing and empowering a growing network of rural workers, small farmers, and female head of households. We are a Socially Responsible Company investing to enhance the lives and regions where we do business.
