Millennials are keen to shell out more money for fresh fruit…
More than any other demographic, millenials are more concerned about corporate responsibility and sustainability and look for environmental sustainability and nutritional content when purchasing foods.
CONSUMER TREND – US Millennials: Fruit Shoppers
Millennials are keen to shell out more money to buy fresh fruit, ready-to-eat foods, and items that provide convenience. They are more concerned about corporate responsibility and sustainability and look for environmental sustainability and nutritional content when purchasing foods.
Four trends in millennial shopping behaviors regarding fresh produce purchases
Trend 1: Online grocery shopping and delivery services are inducing produce purchases
Due to their busy schedule, millennials and families with small children often do not have the time to plan and shop for healthy meals, and hence online grocery shopping appeals to millennials to receive fresh produce and other foods without needing to browse the store shelves.
According to David Sprinkle, research director for Packaged Facts, produce benefits greatly from online ordering because millennial consumers are increasingly seeking healthy foods, and with the added convenience, they are likely and able to purchase more fresh fruits and vegetables.
Trend 2: Diet and super-food claims encourage produce gains
Millennial consumers tend to eat less well because they are often too busy to prepare healthy meals, and their generation comes with fewer health concerns.
Some trendy diets, such as the paleo diet and the raw food diet, emphasize the healthy benefits of fresh fruits and vegetables that appeal mostly to millennials.
Fruits with natural sugars are marketed as a healthier alternative to sweets such as cookies, and as snacking becomes more popular throughout the day, ready-to-eat fresh fruits and vegetables represent an attractive option for many millennial consumers on diets as a replacement for sweets and other processed (keep reading the complete article at AskWonder.com)
Where Good Things Grow™
Goldenberry Farms® is a leading grower, packer, and shipper of high quality tropical fruit, as well as the owner of various IP, shelf life technologies, and commercial trade brands. The company has growing regions near both Medellin and Bogota Colombia, Ecuador, and the Carribean, exporting via air and sea to distributors and retailers in North America, Latin America, Europe, and Asia. Goldenberry Farms is known for its “Where Good Things Grow” approach to regenerative farming, focuses on soil health to commercially grow fruit naturally with longer shelf life and ideal taste profile.
Goldenberry Farms® has been designated a “ZOMAC” company, for its commitment to rebuild communities and areas with the development of sustainable tropical fruit and produce. For distribution, licensing, or business opportunities, contact us at info@goldenberryfarms.com