GBF Launches New Consumer Campaigns
Goldenberry Farms launches a series of educational consumer campaigns to help boost popularity and benefits of exotic fruit
MIAMI, FL – Goldenberry Farms has begun developing a series of consumer campaigns aimed at increasing the awareness and consumption of tropical fruit.
The initial fruits highlighted for this “how to enjoy” campaign will be dragonfruit (Pitaya), Rambutan, Sugar Mango™ miniature mangos, Purple Passionfruit, and Physalis.
US consumers will get their first taste of some of these tropical fruits from the perspective of each fruit’s native counties, as well as chefs, parents, and kids.
”The idea for each fruit will be to introduce it from someone who is natively familiar with the fruit, and share some ways that the fruit can be enjoyed. Chefs as well as fruit lovers of all ages can weigh in on the benefits, how to eat, and some favorite recipes."
Tutorials will be available to the public online, as well as via QR codes on packaging, and in social media recipe features. GBF retailers will be offered special merchandising options using these reels and tutorials.
Let’s RAMBOO!
A perfect introduction for this series is GBF’s popular kid-friendly RAMBOOS! Although Ramboos have an interesting and animated appearance, we frequently received questions on how to best enjoy. Here, this video highlights how a parent can demonstrate healthy eating habits, and share an enjoyable and memorable moment with a new, exotic fruit.
The takeaway, aside from enjoying the moment and experience, is that trying new flavors and unique-looking foods can be rewarding and healthy.
Where Good Things Grow
Goldenberry Farms® is a grower, packer, and leading exporter of high quality tropical fruit, as well as the owner of various IP, shelf life technologies, and commercial trade brands. The company has growing regions near both Medellin and Bogota Colombia, Ecuador, and the Carribean, exporting via air and sea to distributors and retailers in North America, Latin America, Europe, and Asia. Goldenberry Farms is known for its “Where Good Things Grow” approach to regenerative farming, focuses on soil health to commercially grow fruit naturally with longer shelf life and ideal taste profile.
Goldenberry Farms™ has been designated a “ZOMAC” company, for its commitment to rebuild communities and areas with the development of sustainable tropical fruit and produce. For distribution, licensing, or business opportunities, contact us at info@goldenberryfarms.com